About Freightline

We were founded to close the gap between logistics data teams and the dispatchers, planners, and customer-service staff expected to act on that data.

Our story

Most logistics software was built around reports—dashboards and metrics intended for analysts and executives. But real operational decisions aren't made in dashboards. They're made by dispatchers deciding which order to assign next, planners figuring out whether to split a shipment, and customer-service teams explaining ETAs to frustrated customers.

Freightline Metric Systems was founded to flip that around. We build software around operational decisions. Not reports. Not hypothetical features. The decisions your team makes every single day.

That starts with data—connected data from your TMS, WMS, ERP, carriers, and warehouse systems. But the real work is translating that data into the clearest possible next action. What should the planner do right now? Which shipment needs attention? What's about to break?

We don't call it intelligence. We call it signal. And we've spent years learning how to make it clear.

The team

People who know freight, analytics, and how to build software that actually works.

Mara Ellison

Mara Ellison

Chief Executive Officer

Mara leads Freightline Metric Systems with a practical focus on making complex operations easier to run. She has spent her career helping distribution and transportation teams turn service pressure into clearer operating habits.

Daniel Mercer

Daniel Mercer

VP, Product Strategy

Daniel translates dispatch-floor realities into product priorities. He works closely with customers to ensure every release answers a real operational question, not just a theoretical one.

Priya Nanduri

Priya Nanduri

Director of Data Engineering

Priya leads the team responsible for reliable data foundations, integration design, and event-quality monitoring across TMS, WMS, ERP, and carrier systems.

Owen Carlisle

Owen Carlisle

Head of Customer Operations

Owen helps customer teams establish exception ownership, escalation rules, and review routines that hold up during high-volume weeks.

Elena Brooks

Elena Brooks

Lead Experience Designer

Elena designs calm, legible interfaces for busy people making time-sensitive decisions. Her work turns dense operational information into clear next actions.

Marcus Hale

Marcus Hale

Principal Solutions Architect

Marcus partners with technical and operational leaders to map system constraints, build integration plans, and deliver durable rollout paths.